Category Advertising & Marketing

Fundraising for Charity is no more a difficult task

Many people, who work for the cause of charity, find fundraising for charities a difficult task. It is an accepted fact that in order to raise the funds you will have to spend a considerable amount of time and talk to various sectors and people, convince them and then collect the money. Now, this task is made easy; thanks to the innovative software, exclusively developed for the purpose by some of the leading software agencies like the UK charity marketing agency. The agencies are specialized in developing platform that enables you to ‘strategically plan’ your charity campaign and needless to say raise the funds for the cause of charity.

UK charity marketing agency2

Easy to reach the target donor:

For this purpose, agencies like the UK charity marketing agency, have come out with software that has adopted what is known as ‘face to face’ fundraising procedure. This strategy helps in building a direct link with the target donors and thereafter to harness this link to build up a very useful dialogue with the donor. In fact, for the last few years, these agencies are exclusively working on this platform, and it has given them quite encouraging results.

The interesting operational mechanism adopted by the UK charity marketing agency and other agencies are briefly explained here:

·        Tablet and mobile compatible: True to the present trend in marketing, the UK Fundraising agency now attempts to contact the target donor through popular modes like the mobile phone, tablet and such other means. Naturally, this method will considerably enhance the donor base, and it becomes a very convenient method of reaching the target donors. As a matter of fact, the marketing agencies claim, their efforts in this direction have given them encouraging results. The software is so designed, it gives you real time insight into the details of signups, details of funds so far raised and various related fields.

·        Effective campaigning: Campaigning forms an essential ingredient of any fundraising activity. The software is so devised that you will be able to get the necessary data from every campaigner. You just design the data sheet, and the rest is taken care of by the software. In fact, experts call this a wonderful approach because this procedure helps the field workers as they need not spend time in collating the data. The software also validates bank advises and accurately captures donor’s signature.

·        Freedom for field workers: The field workers can make use of the software and send a ‘Thanking SMS’ to the donors. The SMS can include details like the purpose for which the donation was collected, the amount, date when the amount was collected and so on. In addition to this, the software developed by agencies like the UK charity marketing ensures that every donation is acknowledged through an ‘auto email’ to every donor.

·        Retain the donor: in some cases, the donor may cancel his sign up. In such cases, the UK charity marketing agency will contact the donor and find out why the donor has withdrawn. Such interaction can bring back some of the donors.

Bottom-line:

As already said, fundraising for charity has now become an easy task because it has reduced the burden on the field workers.

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